Figure 3: Summary of Mintel’s scenario expectations and the impact on the instant noodle market, 2022

Description: Self-heating accessories add a unique dimension to their functionality, making them valuable in various situations beyond the typical kitchen setting. That is what the BSSJ Self-Heating Chengdu Chuanchuanxiang Hot Pot offers—value and functionality. Since 2017, self-heating hotpot meals have become somewhat of a trend in China and beyond. These ‘hotpot’ meals heat themselves due to a chemical reaction. When the water is poured over the heater pad, the heater releases enough heat to warm up a pre-cooked meal 100 degrees in approximately 10 minutes. Figure 46: Consumption frequency – Consuming self-heating hotpot more than once a month, by age, 2021 vs 2022Shizuren has completed the series A funding with tens of million RMB in May, 2020. Self-heating instant food appeals to Chinese consumers as a premium, convenient offer The tomato flavour wasn't the best, but that comes down to personal taste and the quality of the food was good. If there was other flavours available at my local store, I'd gone for that Step 3. Immediately place the white bowl in the box and put the lid on. Wait for 15 mins and serve. DO NOT TOUCH THE BOX or COVER THE HOLW on the lid during the heating process.

The Heating Bags for heating purposes only. DO NOT consume it. The bag contains chemicals. DO NOT tear the inner bag. Figure 78: Total retail market value and forecast of instant noodles in minimum-impact scenario, China, 2016-26 Do not touch the box and keep a minimum distance of 0.5 metres from the box during the heating process.Critical shoppers are more likely to resonate with health factors and have more interest in regional flavours Also take into consideration that for China, paying 40 yuan for an instant meal is not that cheap, and people could easily get a full noodle or baozi meal with a drink for the same price, depending on where they are.

Once heated, the hot pot is ready to eat. Open the lid carefully, and enjoy the delicious Chengdu Chuanchuanxiang flavors.Inspired by military and emergency foods, self-heating foods were introduced to the Chinese market in 2016. Despite never really taking off in other markets previously, self-heating functionality gained traction when used to make instant hot-pot a possibility for fans of this dish. Self-heating hot-pot went viral through e-commerce platforms as it fits so perfectly into China’s ‘Lazy Economy.’ The popularity of self-heating foods was well-established and the category in strong growth prior to the COVID-19 pandemic. Despite its price point, at many multiples higher than other instant foods such as noodles, Chinese consumers have embraced the format. The market value of self-heating foods is estimated to double according to Mintel research on instant foods in China. Hot-pot restaurants use self-heating products to extend to in-home consumption HaiDiLao self-heating hot-pot of six flavour varieties Finely powdered magnesium metal alloyed with a small amount of iron, and table salt, actuated by adding water, as in an MRE flameless ration heater. All in all, trying out the self-heating hotpot is a fun experience in itself. Personally, I favor the self-heating hotpot brand that I tried out here, but Haidilao is not a bad option. Of course, there’s nothing better than actually going to a Haidilao hotpot restaurant, or to make your own hotpot at home.

It carries the strong Haidilao hotpot brand, but without the service: it’s self-heating hotpot. Hit or miss? We tried it out for you. The self heating noodles work, no doubt about it. The food got proper heated and it was very easy to make A leading self-heating food brand is a famous hot-pot restaurant chain, HaiDiLao. It leverages the self-heating functionality to extend hotpot consumption, and it’s brand, to the in-home occasions. Despite its price point of around CNY40 per serve, it is an economical choice for those who cannot afford to dine in more frequently. Undoubtedly, the reputation of HaiDiLao has done much to enhance the image and attract consumers to the self-heating format. After the success of HaiDiLao, which launched in 2017, many hot-pot restaurant brands launched their own offers. Figure 63: Barriers to self-heating foods consumption, by preference between eating alone and sharing with family/friends, 2022

Trusted by companies. Big and small.

These are the old-school instant noodle brands as well as those that follow similar branding and traditional Thai flavours. Brands and flavours such as MAMA and Tum Yum ‘Hot and Sour’ Shrimp have been around for 50-odd years now and are the staples of instant noodles in Thailand. The Self-heating Chengdu Chuanchuanxiang goes best with soybean drinks , rice drinks and coconut drinks . You can choose from these drink selections according to your mood or event. Some newer formulations use a Thermite-like reaction between a more reactive metal powder such as aluminum or magnesium, with a less reactive metal oxide such as iron oxide or silicon dioxide [3] Design [ edit ]