This is the start of an exciting new era for Radox. As the UK’s number one shower gel brand 6, we want to lead from the front and our mood boosting fragrances will give us another reason to standout on shelf. We also wanted to prioritise sustainability and we are now taking our next big step forward with the launch of our new refillable bottles." What’s more, Radox has invigorated its collection with new fragrances to boost mood, reflecting the importance of fragrance in the cleansing category, currently the number one benefit sought by shoppers 4. In addition, a new Strawberry and Raspberry ‘Feel Radiant’ variant is launching in an eye-catching shade of hot pink, with a new fruity fragrance. In development since 2019, the update is Radox’s biggest relaunch in more than 10 years. By moving to bottles made from 50% PCR, the brand is saving 450 tonnes of virgin plastic, whilst also removing 50 million single-use hooks from the UK each year. The bottles have also been reorientated to sit cap-up, to ensure convenient refills.