Emotion helps us to process, remember and share, but ads like Budweiser's puppies show that the idea of 'emotion is all that matters' has significant limitations.

Social media platforms work far more like traditional media channels than we seem willing to admit as an industry. Instead we see ourselves as fairly average people who would plan a trip like this just as you would, with a combination of online resources and a guidebook or two.The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point whenever you’re stuck on what to do next, need help working out what you’re supposed to do at all, or are grasping for examples to prove a point or get a client to understand your thinking. Though we can debate the merits of our current media landscape, it's hugely helpful to have access to this calibre of marketing thinkers via Twitter, Linkedin, YouTube lectures, online articles, courses and of course books. How Not to Think About Brand Choice: “Most mental processing that guides our actions is associative not logical. In no uncertain terms, online brands should be spending more on brand building than they currently are if they want to maximise growth. For them, social channels are fireworks, TV and traditional media are still king, consumers haven’t changed one bit and marketers who advocate change are no different than the aforementioned gurus.

A brilliant reminder that real people are illogical and contradictory, and certainly don’t care much about ads. For example, in financial services, it's easier to conduct direct response and performance marketing, and it's effective too. His blog, MNDFL, is about valuing what's important through keeping things simple and cultivating peace through living in the now. I feel I have more understanding of the subject and if I was studying marketing this book would be a great help. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points.Celkovo ale mozem s cistym svedomim dat 5 hviezdiciek a som si isty, ze kazdy sa po precitani stane aspon o kusok lepsim marketerom. Anyone could have used ‘Just Do It’ for their competitive sports brand, but Nike did it first and stuck with it for 30 years and counting. The demands on today's planners and strategists are infinitely greater and the world is fabulously complex by comparison.