Hugo Boss commissions Horizon with photographing their new European stores
Throughout the summer of 2013, we will photograph the new Hugo Boss stores in the UK, Scotland and Ireland to coincide with their launches. It is the second time we have been granted a series of work for Hugo Boss, continuing a promising and productive relationship.
We do specialist photography to capture the width of the stores whilst ensuring the images do not suffer from distortion. We capture up to eight images. We stitch them and recomposit them in post-production. That way we allow viewers to see wall to wall, and floor to ceiling and recreate the most realistic image.
It means a great deal to work with Hugo Boss, as they are greatly aware of the power of the image. They work tirelessly on their photographic campaigns, and are very daring in their pictorial styles. So it’s an honour to be entrusted to work on their press pictures.
A personal favourite is this photographic stunt, capturing Alex Thompson, Hugo Boss’ solo skipper walking on ther boat’s keel, with strong gusts of wind and freezing temperatures. As opposed to what we do for Hugo Boss, this image was not photoshopped!